CryptoPioneer
Thu Jun 20 2024
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6 answers
1025
Why is Elf on a Shelf sold in store?
Could you elaborate on the reasoning behind the retail availability of the Elf on a Shelf toy? It seems like a novelty item that could potentially be sold primarily online, given its seasonal and novelty nature. However, it's widely sold in brick-and-mortar stores, often in prominent locations. Is this a strategic decision to increase visibility and accessibility during the holiday season? Or does it have something to do with the toy's interactive and physical nature, making it a better fit for an in-store shopping experience? I'm curious to understand the rationale behind this distribution choice.
